“Building My Brand Identity”
Hi, my name is Emily Echevarria and I am currently a senior at Illinois State University studying both Art and Fashion Merchandising. For as long as I can remember I’ve loved to express myself through art and from a young age realized it was my passion. I became heavily involved with my high school’s advanced art program creating wearable art and displaying my work in shows. I made connection with ISU through one of these art shows and decided that I would go to ISU to further my studies and career as artist. I chose to study art concentrating in metalwork and jewelry design and later added fashion merchandising.
I consider myself a creator. I’m at my best when I’m thinking, designing and creating my ideas. I’m a very creative person who constantly is thinking of new ideas for art and design projects. While working in retail I’ve learned so much about consumers, sales, customer service, visual merchandising and management. I’ve worked in management positions leading a team to succeed in sales, merchandising and maintaining a store. These are skills I will carry with me into my future career as a fashion professional.
Career-wise I’ve always wanted to be my own boss someday. I’ve always dreamt of being the creative director and owner of my own fashion brand; using my creativity and art to develop and maintain my own brand’s image and aesthetic. That is my end goal, but I want to gain lots of experience working in the industry as a merchandiser, designer, stylist or anything dealing with creativity and design. I’ve worked in retail all my life and have developed an eye for visual merchandising because of it. I want to work in a creative environment that can teach me sides of the industry I’ve yet to experience. There are endless opportunities in the world, and I can’t wait for my hard work to pay off and to see my dreams become reality.
Emily's Blog 